Trademarks, service marks, trade names, and trade dress are all valuable assets of Beaml Industry(“Beaml”).
These guidelines are for Beaml Factory Outlets, as well as other parties authorized by Beaml Industry through a separate agreement wishing to use Beaml’ trademarks, service marks, trade names, trade dress, images and/or logos (collectively referred to herein as “Trademarks”) in promotional, advertising, point of sale, instructional or reference materials, on a website or in any other materials. All use of the Trademarks shall be governed by agreements entered into between Beaml and the user herein (“You”) along with these Guidelines.
By using the Trademarks, You acknowledge that Beaml is the sole owner of the Trademarks and promise that You will not interfere with Beaml’ rights in the Trademarks, including challenging Beaml’ use of, registration of, or application to register such Trademarks, alone or in combination with other words, anywhere in the world, and that You will not harm, misuse, or bring into disrepute any Beaml Trademarks. Any goodwill derived from using any part of the Trademarks exclusively belongs to and inures to the benefit of Beaml. Any use of the Trademarks for commercial purposes without the prior written authorization or consent of Beaml may constitute trademark infringement and unfair competition in violation of federal and state laws.
The use of the Trademarks may be prohibited, unless expressly authorized in one or more agreements between Beaml and You. Furthermore, no other rights of any kind are granted hereunder, except for the limited right to use, as expressly permitted under any other agreements between Beaml and You. All use of the Trademarks will be in accordance with these Guidelines. In following these Guidelines, You help Beaml protect its valuable trademark rights and strengthen its brand identity.
Authorized Use of Beaml Trademarks
Usage
The Trademarks may only be used to identify Beaml products and services. Use of the Trademarks should be as an adjective, and not a noun. For instance, “buy a Beaml CNC machine,” not “buy a Beaml.” Do not pluralize the Trademarks or make them possessive. Do not abbreviate any Trademark, or join it with other words, symbols, numbers or trademarks that do not belong to Beaml. Always ensure proper spelling of the Trademarks and designate the Trademarks with an symbol if appropriate and in accordance with these Guidelines. The Trademarks should be differentiated from other words when in print, whether the Trademarks appear in print, on a website, in a video advertisement, on packaging, or in other advertising. You may differentiate the Trademarks from the surrounding words by using a proper trademark notice symbol (discussed below). You may also differentiate the Trademarks by, for example, placing the Trademarks in either stylized or capital letters, putting the Trademarks in quotation marks, or using boldface or italic type.
Advertising, Promotional, Point of Sale, Sales Materials and Website Use
Only Beaml and its Beaml Factory Outlets or other authorized parties may use the Trademarks in advertising, promotional, point of sale, sales materials and websites. Beaml Factory Outlets and authorized third parties may use the Trademarks only as provided for in accordance with any agreements between Beaml and You, and all use of the Trademarks shall be in accordance with these Guidelines. All use of the Trademarks must always be in conjunction with the appropriate terms that define the relationship authorized by Your contract with Beaml.
Publications
You may use a Beaml word mark in connection with magazines, periodicals or advertising provided You comply with the following requirements:
The use reflects favorably on both Beaml and its products
A trademark attribution notice is included in the credit section giving notice of Beaml’ ownership of its Trademarks. For example: Beaml is a registered trademark owned and licensed by Beaml Industry.
Your name and logo appear more prominent than the Trademarks on all printed materials related to the publication.
No Trademarks appears in the publication or on any materials related to the publication without express written permission from Beaml.
A disclaimer of sponsorship, affiliation or endorsement by Beaml, similar to the following, is included in the publication and all other related print materials: [Title] is an independent publication and has not been authorized, sponsored, or otherwise approved by Beaml.